Google Business Profile

Google Business Profile (GBP) is important because it is Google’s primary local discovery, trust, and conversion layer.

  • It’s the first thing people see when they search for your services.

  • It’s where customers decide whether to call you or your competitor.

  • It increases visibility, builds trust through reviews, and drives more calls.

For most local service businesses, it is the single highest-ROI digital asset, often outperforming the website itself in driving leads.

If a business does not have a well-optimized GBP, it is effectively invisible in high-intent local searches

In a well-organized set-up, GBP provides ready to act buyers with the essential information needed to make a solid decision. Buyers can:

  • Review your services with descriptions

  • See photos and videos of your previous work

  • Read Reviews and Compare Providers

    • For local businesses, reviews are the dominant trust signal.

    • Star ratings influence click-through rate

    • The total number and recency of reviews influence credibility

    • Review responses influence professionalism perception

  • Get answers (FAQ’s)

  • Easy click actions to your website, phone number, email, hours, directions, updates and promotions

GBP traffic converts at a much higher rate than social or display traffic.

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Our Story

Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.