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12 Fundamental Areas that Impact Profitability


Small opportunities are often the beginning of great enterprises
— Demosthenes

In most cases, fixing just one area of your business is not always the best approach to maximizing your business potential.

Maximizing profits and creating long-term, sustainable growth is contingent on making small, incremental improvements to multiple areas of your business in the correct sequence.

We’ve identified 12 Fundamental Areas that when implemented in combination with other areas, will increase profits exponentially. (Watch our short “Profit Acceleration Video”)

The 12 Fundamental Areas

  • While developing new ways to build your business is our primary focus, it's important to reduce and eliminate unnecessary expenses. We audit your expenses and make recommendations on appropriate cost-cutting opportunities. In addition, we’ll help create an easy way to monitor expenses before they get out of hand.

  • The majority of small businesses are established in response to market demand for a product or service. Many build their businesses by serving that demand and enjoy growing profits without putting much effort into long-term planning or marketing.

    However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh while growing and maintaining your client base?

    The answer is to periodically innovate your product/service offering, by fitting your current capabilities and resources to industry opportunities.

  • The average person processes as much as 74 gigabytes (GB) of information a day through various sources such as TV, computers, cell phones, tablets, and billboards.

    Too Much Information, Too Little Time

    It’s not enough to place an ad, post or message. Business owners not only have to place their message to the right place but also have to have a compelling offer that entices them to act.

  • This area is arguably the most sensitive to any business owner, but sometimes the economic conditions warrant some percentage increase to maintain margins. We help determine if an increase is feasible, where they should be applied and the potential customer impacts.

  • Upselling and cross-selling are two types of sales strategies that add additional profit to the business provide added value to your customers.

  • Customized sales propositions that increase profit and add value.

  • A down sell strategy is for those prospects who either can't afford what you sell or who aren't ready to fully engage with your business. We help implement various strategies provide scripts to reference

  • A powerful and proven strategy that will position your product or service in a market-dominating position. Many business owners have great ideas regarding potential opportunities, but don’t have the tools needed to make a confident investment. We breakdown the cost-benefit of adding additional products and services so you can make a confident investment that nets a positive return on investment

  • We help recognize joint venture possibilities, how to set them up, and why the "Event Chain" is critical to your financial success.

  • 80% + of ALL sales occur between the 5th and the 12th point of contact with the prospect. Drip Campaigns help capture these sales through systematic and consistent messaging that done the right way

  • We’ll help position your marketing and advertising light years ahead of your competition.

  • There are a multitude of ways to grow your business through the Internet. We help identify the right platforms based on your target market. We also help you create compelling posts that create requests for more information.

Profit Acceleration Simulator

Use our proprietary Profit Acceleration Simulator to see the overall impact to your business by making smaller, incremental improvements in 1 or more fundamental areas.